WORK EXPERIENCE

Codecademy

July 2021 - Present

Remote

codecademy.com

Codecademy teaches web and software development skills for new learners and experienced engineers.

Performance Marketing Lead

March 2023 - Present

Senior Paid Marketing Manager

July 2021 - March 2023

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• Manage $1.5M/mo performance media budget across Meta, Google, Bing, YouTube, DV360, CTV, TikTok, and more
• Conduct consistent conversion lift studies on all channels to measure incremental impact
• Optimize budget allocation across channels based on incremental ROAS and multi-touch attribution model
• Directly manage $500k/mo Meta ads budget and improved Meta's incremental ROAS by 112%
• Manage a direct report and agencies for paid media channels outside of Meta in a strategic role
• Work cross functionally to launch multichannel paid media campaigns for promos, product launches, etc

Revealbot

August 2019 - July 2021 (2 years)

Remote

revealbot.com

Revealbot is a digital ad automation tool.

Marketing Manager, Head of Marketing

August 2019 - July 2021

Case Studies

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• 

  Supported 62% growth in MRR as Head of Marketing

  through SEO, a higher converting website, and a video course.

• 

  Grew Organic Traffic 1,279% Through Content & SEO Program

  by optimizing & improving existing content and building a public Facebook ad cost tool.

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• Helped contribute to the 62% growth in MRR as Head of Marketing since joining the team
• Grew organic traffic 1,279% through content and SEO program
• Improved website conversion rate by 10% with redesigned website

Chili Piper

November 2018 — June 2019 (8 mo)

Remote

chilipiper.com

Chili Piper is a scheduling and buyer enablement platform for B2B SaaS companies.

Senior Marketing Manager

November 2018 — June 2019 (8 mo)

Case Studies

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• 

  Grew Cold Outbound Booked Meetings by 49%

  through new approaches to sales cadences, analysis, and testing.

• 

  Grew Revenue From Inbound 282%

  through LinkedIn Ads, Google Ads, new landing pages, and more.

• 

  Built Forecast Model to Double Customer Acquisition

  which informed sales hiring count, marketing budget, and monthly goals.

• 

  Created an Automated Marketing Dashboard

  to measure point-in-time and cohort performance of all demand gen channels in G Sheets.

• 

  Implemented Marketing Attribution Infrastructure

  to automatically record marketing and sales attribution for paid leads through to closed-won deals.

• 

  Automated Customer Acquisition Funnel and Revenue Reporting

  in G Sheets for Outbound, Inbound, & Events.

• 

  Automated Cold Outbound Cadence Reporting

  from SalesLoft into SFDC & G Sheets tracking over 140 metrics for analysis.

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• Grew Direct Mail program (branded hot sauce) to become the most cost efficient paid acquisition channel
• Built and managed a repository for marketing collateral for sales and trade shows
• Built model to price new product release of Chili Piper Events

ServiceTitan

April 2016 — October 2018 (2 years 6 mo)

Glendale, CA

servicetitan.com

ServiceTitan is the #1 management software for residential home service companies.

Digital Marketing Manager — Demand Generation

August 2017 — October 2018 (1 year 2 mo)

Inbound Marketing Manager

April 2016 — August 2017 (1 year 4 mo)

Case Studies

• 

  Grew Organic Inbound Monthly Recurring Revenue with SEO by 130%

  by creating a new product tour experience and Industry pages.

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• Launched Paid Facebook and grew to become source of 20.2% of all pipeline from paid channels with a $200k monthly budget.
• Led CRO agency to improve conversion rate of demo requests by 63% through rebuilding and designing all new landing pages, new multi-page product tour experience, industry pages, dynamic “thank you” pages, an ROI calculator, and more.
• Led inbound and lifecycle agency to build lifecycle marketing and pipeline acceleration campaigns. Implemented personas, lead scoring, and email workflows to drive more leads through the funnel to be sales ready.
• Worked cross departmentally on launching integrated/multi-channel campaigns to target accounts, which included custom landing pages, email campaigns, and direct mail components.
• Started webinar program for prospects and grew to continually get 250+ registrants for top-of-funnel webinars and 40+ registrants for bottom-of-funnel webinars.
• Implemented website chat (Drift), trained 12+ SDRs to use it, and grew to become last touch of 20% of all pipeline from earned channels.
• Worked closely with MDRs and sales ops to improve lead quality, speed-to-lead, and messaging.
• Managed HubSpot, marketing automation workflows, and Salesforce integration.
• As a marketing team, we grew marketing’s contribution to total pipeline from 11% to 63%.
• Created weekly reports of MQLs, SQLs, Opportunities, and Wins for all owned channels and regularly attended customer acquisition monthly business review meetings to report and present on progress to CEO and the leadership team.

EYEMAGINE

January 2015 — February 2016 (1 year 1 mo)

Irvine, CA

eyemaginetech.com

eCommerce web development and inbound marketing agency.

Inbound Marketing Specialist

January 2015 — February 2016 (1 year 1 mo)

Case Studies

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• 

  Grew A Client's Traffic to 5k/mo From Scratch

  Helped launch a new ecommerce brand with influencer marketing and SEO.

• 

  Increased Agency Leads 120%

  Helped grow the agency through content creation and inbound marketing.

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• Executed and managed digital marketing strategies and content calendars for five clients at a time.
• Hired and managed industry experts as contractors to deliver high quality content and other work.
• Coordinated deliverables with internal and outsourced writers, designers, and developers.
• Identified and created useful KPIs and actionable reports to evolve and improve client campaigns.
• Delegated to and educated associates for skill growth and worked with them to achieve client goals.

Paquette Marketing

May 2012 — Present (10 years+)

Remote

paquettemarketing.com

Self-started marketing agency offering website development and marketing services

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• Launched a marketing service for local businesses to drive brand awareness, traffic, and leads.
• Used SEO, PPC, social media, email, videos, and brand development campaigns to achieve goals.
• Developed and designed WordPress websites optimized for conversions with custom HTML and CSS.
• Hired virtual assistants and contractors while meeting quality standards by following SOPs.
• Wrote RFPs, case studies, and other customized sales materials to close new clients.

EDUCATION

CSU, Fullerton

2013

Fullerton, CA

fullerton.edu

BA Business Administration, Entrepreneurship

RECOMMENDATIONS

“In the time that I got to work with Reggie, the results he brought to the organization were undeniable. He’s creative in how he approaches marketing campaigns and is one of the few marketers I’ve worked with who can find inefficient processes and drastically improve them with automation. He works hard, follows through on what he says he will do, and has always been a great coworker to collaborate with. Any marketing team would be lucky to have Reggie on their team!”

• Emil Shour
• Chili Piper
• Director of Demand Gen
• Emil managed Reggie directly

“Reggie has been an invaluable part of the ServiceTitan team for over two years. I’ve enjoyed working with him and watching him grow as a marketer. Reggie is a true asset to any growing marketing team in a start-up environment. He has a deep knowledge of marketing automation and has become skilled in adwords and SEO. By far, though, Reggie’s biggest asset to the team has been his ability to find and implement new tools to solve specific business problems. He combines a love of marketing and technology with a keen interest in optimizing systems. This served us well on multiple project he drove: launching our Facebook ad instance (which grew into our biggest channel on his watch), implementing a chat bot on our website and automating the lead capture with both Hubspot and SFDC, and building out a robust demo request form automation that captured data from leads, pushed it through Hubspot and into SFDC, and alerted the SDR team of new leads in the queue. It’s been great to watch Reggie grow as he’s tackled bigger and bigger projects over his time at ServiceTitan, and always with an eye to drive value with each initiative.”

• Andrew Loschert
• ServiceTitan
• Senior Director of Marketing
• Andrew managed Reggie directly

“Reggie has a very unique ability as a marketer to not just stay in his bubble, or only see things from a marketing point of view. Rather he does a great job of working cross-functionally, and also coming up with ideas that will have a positive impact across the company, not just his Org.

Whether it’s split testing, conversion rate optimization, keywords, organic, whatever, he can do it, do it fast, and do it well. I also like his eye for metrics, no vanity metrics coming from this guy!

He has a ongoing desire to continue to learn, and we had many conversations on different books, conferences, and techniques to improve the marketing program. Something else that is great with working with Reggie is understanding and quick implementation of technology, there were more times I cant where I said “Hey Reggie can you help me with this” and his response was “Already done KD, continue along your merry way”

He is an incredibly talented, proactive and intelligent marketer that I would GLADLY work with again at any time.”

• Kevin Dorsey
• ServiceTitan
• Head of Sales Devlopment
• Kevin was senior to Reggie but didn't manage directly

“Reggie is an essential team player. His ability to get his own work done but also contribute and nurture growth amongst his teammates is truly an outstanding gift. He tackles each project with hyper focus, incredible time management, and the ability to align multiple players on the same playing field, yet is still able to have his creative voice and talent permeate through the brand and image. What amazes me most about Reggie is his ability to make everything seem so effortless, and time and time again he is always there to save the day. You can have a laugh with Reggie all while learning so much from him, and I don’t take for granted the skills he shared with me!”

• Dalena Nguyen
• ServiceTitan
• Product Marketing Manager
• Dalena worked with Reggie in different groups

“Reggie and I worked at ServiceTitan. Although we worked in different departments, I was able to see the work and projects Reggie took on. Reggie is very knowledgeable in his area of expertise. He is very approachable and personable. He is definitely a valuable asset to have at any company.”

• Tony Tran
• ServiceTitan
• Sales Development
• Tony worked with Reggie in different groups

“Reggie was a key member in building our agency’s inbound marketing department, from the ground up. Reggie successfully lead eCommerce companies out of the red and into the black in terms of revenue generated from digital marketing efforts. He lead high-performing inbound marketing campaigns from ideation to execution, but wouldn’t stop there. The real glory shone from his work when he was able to analyze the results of his efforts and apply them to subsequent campaigns.

However, Reggie’s expertise goes beyond measurable results. I can sincerely say that I’ve never met anyone who is as immersed in the world of inbound marketing as Reggie is. Anyone who has the privilege of working with Reggie can see that he has an infectious passion for inbound marketing. He lives and breathes it. He wouldn’t be satisfied with his work unless it produced the highest caliber results, and it consistently would. He brought fresh insight to the table, implemented the use mission-critical analytics tools, and built foundational processes for a newly founded inbound marketing team.”

• Cherene Aubert
• EYEMAGINE
• Head of Inbound Marketing Services
• Cherene managed Reggie directly

“It’s rare to come by a full-stack marketer who can produce and execute a marketing strategy flawlessly from beginning to end like Reggie is able to. I am continuously impressed by his ability to contribute innovative ideas to our inbound marketing department and for our clients. Reggie not only demonstrates mastery for his core role as an Inbound Marketing Specialist, but excels at taking on critical projects that are essential to the department’s growth. Reggie is always willing to help the team with any task and always inspires us to produce impactful, high-quality work.”

• Evelyn Tapia
• EYEMAGINE
• Inbound Marketing Specialist
• Evelyn worked with Reggie in the same group

“When I first started my position at EYEMAGINE, Reggie was there to immediately help me navigate the B2B eCommerce world. Not having much experience at the time, I needed a strong leader for guidance, and Reggie was more than willing to help. He showed me how to be an effective inbound marketer and was able to teach me best practices so that I could be self sufficient and help me succeed at my position. I know wherever Reggie goes, he brings with him a world of knowledge and the capability to go far.”

• Rochelle Willoughby
• EYEMAGINE
• Inbound Marketing Associate
• Rochelle reported directly to Reggie

“Reggie’s growth has been nothing short of astounding. Aside from demonstrating genuine passion for his marketing initiatives, he has since learned many new skills simply by working effectively with collaborating departments (including basic Photoshop knowledge and HTML/CSS editing). Reggie takes pride in his work and it truly shows.”

• Gregory Israel
• EYEMAGINE
• Visual Designer
• Gregory worked with Reggie in different groups

“Reggie Paquette is a rock star in online marketing. I had the pleasure of working alongside Reggie as he consulted and performed online marketing (content marketing, SEO, PPC) for two shared clients. Well organized, detailed and generous with his abilities, Reggie demonstrated his skill set toward achieving monthly goals. He manages his clients well and listens even more. He is extremely creative and I would recommend Paquette Marketing & Media to any business that is looking for a true online marketing partner.”

• Boris Gonzalez
• ShoutAmp
• CEO & Founder
• Boris led Reggie in internship